Comments for The CIN Blog http://www.creative-cin.co.uk/blog Creative Industries Network Tue, 13 Apr 2010 08:16:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Are you serious about your music business? by toilet http://www.creative-cin.co.uk/blog/2010/03/are-you-serious-about-your-music-business/comment-page-1/#comment-1416 toilet Tue, 13 Apr 2010 08:16:19 +0000 http://www.creative-cin.co.uk/blog/?p=129#comment-1416 Hello, I was unable to come to the event - is there any plans to put up something on the blog that summarises what was covered on the night? Hello, I was unable to come to the event – is there any plans to put up something on the blog that summarises what was covered on the night?

]]> Comment on All hail the (Copy) King by The Idea is King. Long live the King. « the creative sell | engagement > communication > response http://www.creative-cin.co.uk/blog/2009/10/all-hail-the-copy-king/comment-page-1/#comment-579 The Idea is King. Long live the King. « the creative sell | engagement > communication > response Fri, 20 Nov 2009 12:35:37 +0000 http://www.creative-cin.co.uk/blog/?p=61#comment-579 [...] The Idea is King. Long live the King. 2009 November 20 tags: clients, copy, design, ideas, kings, links, views by pwig In a land not so far away a King has been proclaimed; ‘All hail the (Copy) King’ ➲ [...] [...] The Idea is King. Long live the King. 2009 November 20 tags: clients, copy, design, ideas, kings, links, views by pwig In a land not so far away a King has been proclaimed; ‘All hail the (Copy) King’ ➲ [...]

]]> Comment on What is a Creative Industry? by James http://www.creative-cin.co.uk/blog/2009/07/what-is-a-creative-industry/comment-page-1/#comment-568 James Thu, 12 Nov 2009 21:32:08 +0000 http://www.creative-cin.co.uk/blog/?p=34#comment-568 Interested to know where photography and 3D/Visualisation would fit within this list of creative industries? Interested to know where photography and 3D/Visualisation would fit within this list of creative industries?

]]> Comment on All hail the (Copy) King by pwig http://www.creative-cin.co.uk/blog/2009/10/all-hail-the-copy-king/comment-page-1/#comment-566 pwig Wed, 11 Nov 2009 11:19:55 +0000 http://www.creative-cin.co.uk/blog/?p=61#comment-566 The Idea is King. At best, the copy is prince. If the idea doesn’t engage the reader, they don’t get anywhere near the copy. Even if the idea is headline led, it still has to be art directed in a (relevant) way that gets the attention of the reader and has them wanting to find out more. So, if the design is poor, well written copy disappears just as easily as poorly written copy. And you’re right, that’s no excuse to skimp on copy - if a job matters, it matters infinitely. One last thing: Does the idea even need copy? The Idea is King.

At best, the copy is prince.

If the idea doesn’t engage the reader, they don’t get anywhere near the copy.

Even if the idea is headline led, it still has to be art directed in a (relevant) way that gets the attention of the reader and has them wanting to find out more.

So, if the design is poor, well written copy disappears just as easily as poorly written copy.

And you’re right, that’s no excuse to skimp on copy – if a job matters, it matters infinitely.

One last thing: Does the idea even need copy?

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