I’d like to introduce you to the person I believe is the king of the design studio, the master of the creative department, the don of the digital agency. In fact, whether its brochures, direct mail, websites or any other marketing material for that matter, what’s the one thing that engages us and makes us…
Read the full article…All hail the (Copy) King October 19th, 2009
Client Vs Designer! September 23rd, 2009
Most of the conflict that arises between a graphic designer and their client comes from a situation where the client is thinking ‘I’m paying for this, so it’s going to be whatever colour I want!’ and the designer is thinking ‘I’m a professional graphic designer, and I know that will look horrible, so I ain’t…
Read the full article…Arts and public sector funding is in rapid decline September 2nd, 2009
Artists and arts organisations need to be rethinking their plans for their business if they have a significant reliance on public sector funding. Individuals in particular need to be concerned as I have heard a stat that public sector funding for artists will decline by 44% in 2010/11. Arts Quarter are carrying a survey on…
Read the full article…Get more business: share your expertise! August 19th, 2009
In the current financial climate, people are being rather more cautious about spending money than they were just a few months ago. What can be done?
Read the full article…Maybe content is king after all July 30th, 2009
Very interesting article here at TechCrunch showing that there are ways for old media to change. http://www.techcrunch.com/2009/07/30/what-if-the-new-new-york-times/ Keith Jeffrey
Read the full article…More Fun Outside the Mainstream July 27th, 2009
Part of our job at QUAD is to bring the best of world cinema to Derby. Normally audiences are smaller than for mainstream blockbusters for obvious reasons. But mainstream audiences are missing a trick. If seat of the pants, visceral thrills are what cinema audiences want then they are there in world cinema. Take my…
Read the full article…What is a Creative Industry? July 21st, 2009
I just heard Greg Dyke interviewed on Radio 5. He’s been commissioned by the Conservative Party to look at the needs of ‘The Creative Industries’ for their next election manifesto. He was asked to define ‘The Creative Industries’ and his response surprised me. He said “ we are only really talking about those industries affected…
Read the full article…Independent labels lobby to get played July 15th, 2009
A proposal for the UK independent music companies’ trade body has been approved by the AIM (Association of Independent Music) members today.
Read the full article…Getting a job in graphic design: 7 tips for contacting employers July 15th, 2009
I have recently been getting rather a lot of emails from newly graduated design hopefuls. People looking to take their first tentative steps on the road of creative fulfillment. I remember what it was like trying to find my first job; it can be a little daunting. So I’d like to offer some advice, if I may?
Read the full article…Online marketing is just like trading back in medieval times July 14th, 2009
Online, marketing, PR, social media, facebook, twitter, blog, search engine optimisation, link building, key word, on-line advertising, metatags, BCSPR, Online Reputation Management
Read the full article…